What is Crowdfunding

Crowdfunding is asking a crowd of people to donate a defined amount of money for a specific cause or project in exchange for various rewards.

There are three general categories crowdfunding can fall under: Equity, Donation, and Debt.

Equity-based crowdfunding is asking a crowd to donate to your business or project in exchange for equity.

Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary rewards such as an ecard, t-shirt, pre-released CD, or the finished product.

Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.

The Good

  • Crowdfunding is useful for a variety of opportunities, whether fundraising for disaster-relief, creative projects, creating a salable product, or creating a start-up.
  • Crowdfunding platforms allow you to market your project, generate interest, and receive funds.
  • Crowdfunding backers can provide useful feedback about your project.
  • Once you get a solid base of support, there is no limit to the amount of projects you can fund.

The Bad

  • Crowdfunding your project exposes your ideas to potential copycats.
  • Crowdfunding platforms may limit the amount of funds you can receive.
  • Crowdfunding regulations and taxation can be difficult to work with.

The Excellent

  • Crowdfunding is not limited to certain kind of project, there is no discrimination! Only great ideas!
  • Crowdfunding can be fast, efficient, and effective if done right.
  • There can be little risk involved compared to other business ventures.
  • The more creativity and fun you have, the more likely you'll get funded.

Have experience crowdfunding? Please let us know how it goes!

About Daily Crowdsource

Daily Crowdsource helps Fortune 500 corporations understand crowdsourcing. As the #1 unbiased source for guides, news, analysis, research, & insights, Daily Crowdsource can help your corporation manage crowds better.