Posts Tagged ‘Advertising’
Congressional Hearing on Crowdsourcing
In June of this year, the Securities and Exchange Commission halted two marketing execs as they tried to raise $300 million in online pledges to purchase Pabst Brewing Co. Prompted by this high-profile case, Congress scheduled a hearing on September…
September 27th Siemens Seeks Urban Sustainability Through Technology and Film
The German industrial giant Siemens is challenging filmmakers to show how technology improves urban life. Launched on the crowdsourcing advertising platform Zooppa, the contest, named ”Changing Your City for the Better,” asks contributors to create a 2-5 minute movie demonstrating how…
Chevrolet to Crowdsource Super Bowl Commercials
The Super Bowl is by far the most popular TV event in the United States – over 106 million people watched this year’s game. Chevrolet intends to take full advantage of that potential exposure by using a mix of traditional…
P&G Drives New Product Innovation to the Next Level with Increased Crowdsourcing Program
Procter & Gamble recently crowdsourced several well known brands through P&G’s program “Connect + Develop”. Launched in 2001, as a program in which at least half of the innovation comes from crowdsourcing external sources, Connect + Develop, is tracking to…
Durex Turns to Crowdsourcing For Next Ad
It seems that more big brand names are using crowdsourcing to market their products. Durex is once again jumping on board the crowdsourcing club to create their next big ad. The company is more than just a manufacturer of prophylactics and has enjoyed…
Can Crowdsourcing Spice Up Your Dating Life?
Crowdsourcing as a business tool has gained a stronger hold in the market with the introduction of new social networking sites. How about crowdsourcing on a personal level? Brian Moore, a 23-year-old Creative Advertising Intern at Bartle Bogle Hegarty (BBH)…
Trada raises $5.75 million for its crowdsourced SEM platform
Trada, a crowdsourced SEM (search engine marketing) platform led by Google Ventures and early investor Foundry Group, recently raised $5.75 million. With this platform, freelance search marketers and advertisers find one another to work on advertising campaigns. Trada announced few weeks…
Noodle taps the crowd to develop large-scale advertising campaign
Noodle Education, a non-profit, open platform dedicated to connecting people to educational opportunity, is using crowdsourcing to locate photographs needed for their inaugural ad campaign. The company invites the general public to locate and submit engaging photographs that highlight the…
Have an Idea that Needs Nurturing? Call the Ideamama
No one understands the notion that growing a business from a simple idea needs collaboration, more so than Olga Kostrova, CEO and Founder of the Ideamama Group. Based in Silicon Valley Califonia, the company prides itself on its innovative use of…
![[Crowd Leader: Neil Perry] Crowdsourcing and the Super Bowl – A Face in the Crowd](http://cdn6.daily-crowdsourcing.com/wp-content/uploads/2012/02/Superbowl-XLVI_crowdsourced-ads_Remy-Neymarc.jpg)
