Crowdopolis Agenda

agenda-940x200 Feb 27-28New York, NY Register for Crowdopolis Big Apple

Crowdopolis Big Apple takes place February 27 & 28, 2013. A VIP Invitation-Only Preparty takes place the night before.

February 26th

February 26th from 8p - 10p is an invitation-only VIP preparty. It's an exclusive evening of networking for the speakers & select VIP guests.

You'll know if you get an invitation.

February 27th

Topic

What You Will Learn

8:00 •	Networking & Coffee
8:30 •	How Crowdsourcing Can Help You, a Fortune 500 Employee David Bratvold of Daily Crowdsource	What can crowdsourcing solve What departments can use it How you can make your job easier with crowdsourcing
8:50 •	Innovate the Way You Innovate Stephen Shapiro of Best Practices Are Stupid	You should work with people you don't like Asking for ideas is a bad idea You don't want to think outside the box, you want to find a better box
9:15 •	How to Analyze if Crowdsourcing is Right for Your Project Bryan Saftler of Microsoft	Common misconceptions, pitfalls, and missteps to avoid Understanding what you're trying to accomplish Stress testing, asking the right questions along the way
9:40 •	How to Setup Systems for Successful Crowdsourcing Jason Crusan of NASA	Market stimulation challenges Development of algorithms, software systems, & enterprise software Understanding the science of open innovation
10:05 •	Interactive Q&A Stephen Shapiro, Bryan Saftler, & Jason Crusan
10:30 •	Networking Break
10:55 •	Crowdsourcing & Artificial Intelligence Max Yankelevich of CrowdComputing Systems	How crowdsourcing takes CRM social The opportunities & challenges associated with crowdsourcing your customer service You may need to unlearn what you know to adapt to the changing identity of your customers
11:20 •	How to Lower Your Customer Service Costs with Crowdsourcing Wes O'Brien of CrowdEngineering	Why a microtask is the most efficient & standard unit of work for data processing How this standard unit of work can be matched to the most effective resources for processing What role software can play in transforming, distributing, & processing micro-tasks
11:45 •	Improve Your Customers' Experience with Your Applications Matt Johnston of uTest
12:10 •	Lunch
1:00 •	Motivating a Community Clinton Bonner of TopCoder & Karyn Gallion of Ferguson
1:25 •	There is No ROI on Understanding Rob Hoehn of IdeaScale	The goal isn't understanding your customer. It's responding to their insights The five important metrics you’re forgetting when crowdsourcing To successfully steward ideas, stop treating your moderator like a janitor
1:50 •	How to Correctly Compensate Your Crowd Eric Chan of Embee Mobile	What you need to think about when compensating your crowd What the effective ways of compensating your crowd are How to motivate your crowd without cash and prizes
2:15 •	Networking Break
2:40 •	What Crowdsourcing Can Do For You David Alan Grier of IEEE	Crowdsourcing is a set of principles for organizing all forms of production & social interaction Nothing is new in crowdsourcing, yet it demands that we think in new ways Basic skills of crowdsourcing are easy but it demands innovative thinking
3:05 •	How to deal with the onslaught of incoming data from crowdsourcing Clint Cetti of AT&T	How to use the crowds as sensors - supply chain What to do with data that's not text Top values in keeping big data from crowds
3:30 •	Deciding if Centralized or Decentralized Crowdsourcing is Better for You Ram Rampalli of Walmart	What is centralized & decentralized crowdsourcing What are the benefits of either approach What are the challenges of both approaches
3:55 •	Interactive Q&A David Alan Grier, Clint Cetti, & Ram Rampalli
4:20 •	World Famous Crowdopolis Afterparty	The famous Crowdopolis Afterparty will kick off with a 5 minute demonstration on Why Diversity Helps Solve Common Business Problems Followed by 90 minutes of cocktails + networking

February 28th

Topic

What You Will Learn

9:00 •	Networking & Coffee
9:25 •	Crowdsourcing in Action: Secure Big Data Cleansing Dori Albert of Lionbridge	Case study: cleansing big data that requires human intervention The critical success factors to managing a secure, private, global crowd How to take advantage of the elasticity, productivity and cost savings impossible to achieve with outsourcing
9:50 •	Story Telling Neil Perry of Poptent	What’s the next big thing in crowdsource video production? How are stories becoming the content marketing strategy of major brands? What are the secrets to successful story telling as a marketing tool?
10:15 •	Networking Break
10:40 •	How GE Cures Diseases with Open Innovation Lisa Kennedy of GE	It takes more than 1 person How crowdsourcing, crowd-gaming, & crowdfunding are tools for cancer How open innovation ecosystems speed up development
11:05 •	Crowdsourcing Best Practices, from James Bond James Rubinstein of eBay	Make time to experiment, learn and advance in order to drill down best methods Vendor relationships are a lot like a marriage What hurdles, pitfalls, & mistakes you can expect to make (or hopefully avoid)
11:30 •	How to Extract Commercial Value from Your Co-Creation Program Stephen Paljieg of Kimberly-Clark	Developing a strategy for enterprise crowdsourcing How to source innovation from your target user How to build & nurture an external innovation system
11:55 •	Interactive Q&A Lisa Kennedy, James Rubinstein, & Stephen Paljieg
12:20 •	Lunch
1:20 •	The Right Ways to Motivate & Encourage an Open Innovation Community Tatjana Walter of SAP	The key motivators to community engagement The key success factors that keep a community up & running What to look for in an open innovation tool
1:45 •	Quality is improved when crowdsourcing a $300M brand name Jashojit Roy of Sequence	It's possible to crowdsource a company name from employees With planning, quality, speed, and efficiency can be achieved Goals should be clear and process must be orchestrated
2:10 •	Crowdsourcing within the Federal Government Karen Trebon of U.S. GSA's Challenge.gov
2:35 •	Interactive Q&A Tatjana Walter, Jashojit Roy, & Karen Trebon
3:00 •	Interactive Crowdsourcing Improv Session David Bratvold of Daily Crowdsource	Together, we'll go through a live crowdsourcing experiment & analyze what went wrong (or right) Why is "the wisdom of the crowds" often the wrong approach What's the best method of crowdsourcing
3:25 •	Final Networking Break