Fox Crowdsources By Asking Fringe Viewers To Pimp Their App

FBI meets the supernatural through the popular Emmy-nominated Fox television show, Fringe. More recently, Fox has begun collaborating with IT exhibition and conference coordinator Appnation in a bid to crowdsource a mobile application for the series. Aptly called “Pimp My App!”, this contest seeks to encourage the participation of independent developers who can come up with fun and useful Fringe phone programs for either iPhone, iPad or Android units. To join, contestants simply need to read the guidelines and register for free at the Appnation Conference website. From there, they will be given the technical specs and multimedia assets for the project. Apart from getting a chance to see the Fox digital team put the app in production, the winner gets to take home US$10,000.

Starring Anna Torv as Special Agent Olivia Dunham, John Noble as Walter Bishop, and Joshua Jackson as Peter Bishop, Fringe explores the fantastic and the macabre by investigating different crime cases. Fringe had an average of 9.96 million viewers and a total of 22 episodes during its first year. Now, it has a total of 43 episodes.

According to Fox’s Senior Vice President Bill Bradford, the show’s crowdsourcing initiative is predicted to have a two-pronged effect. By engaging their pool of viewers to come up with new ideas for a mobile app, they successfully promote the show and source new concepts for smart phone units. It is a quicker, more cost-effective way of producing a good mobile application for the show