Film Threat.com, a website which gives its readers insights on independent films, including the latest DVD releases, is looking to relaunch its magazine format. In order to secure the necessary financing, editor Mark Bell has turned to crowdfunding and crowdsourcing for help.
Originally a photocopied Fanzine created in 1985 , Film Threat was the brainchild of Wayne State University student Chris Gore . It evolved into a recognized publication of news and information on the independent and underground film making scene. In 1991 Gore sold the magazine to Larry Flynt Publications only to buy it back in 1996, with his own funds. Despite having already raised $500,000 and receiving fan support, Gore decided to make it a web only enterprise in 1997 with the launch of filmthreat.com. In 2010, all rights to Film Threat were sold to Mark Bell in New Jersey.
Bellâ€™s aim is to relaunch the magazine as a quarterly publication but also develop a mobile app, even an e-book magazine, which he has estimated will cost $60,000. To raise the necessary sums Bell has launched two crowdfunding campaigns through the reputable crowdfunding platforms IndieGogo and Kickstarter. Bell hopes to raise $30,000 from each campaign June 30, 2011. If, however only half the total funds are raised, Bell believes he can still put a plan into action for the relaunching the Film Threat magazine.