Coca-Cola, one of the world’s most successful producers of beverage products, recently revealed its partnership with Grammy Award winning band Maroon 5 for a crowdsourcing project. The giant bottling company will help the band market a new song through the use of crowdsourcing. The catch is that the band must produce the finished song within 24 hours of the project’s initialization.
The crowdsourced project called “The session” is scheduled to open on March 22, and will be televised live from London. Interactive project technology will be used to let fans interact and input their comments and suggestions. Fans who want to participate in the writing of the lyrics of the new single may visit Coca-Cola Music.
While the session is televised via live streaming, fans can continuously send in comments, words, pictures, and other feedback to help the creation of the song within 24 hours. Moreover, fans will also get a rare chance to personally talk and interact with the band.
The project is a fitting example of real-time marketing that is designed to jump start social media discussion. Coca-Cola will promote its newest project via crowdsourced marketing and social media sites such as Facebook and Twitter. The company currently has more than 20 million Facebook fans and thousands of Twitter followers. In addition, its Twitter and Facebook accounts will also keep fans posted on daily developments and news about the project.