Now that crowdfunding is all the rage, we forget that not long ago it was a big dea to coordinate people to fund something online. That's one thing you can see from this one group in 2010 who were impatient for a concert by their favorite music band in their country. It was a crowdfunding exercise aimed at generating enough funds to bring Glasgow based popular indie pop band, Belle and Sebastian, for a concert to Brazil.
At the time too, the fans’ unique crowdsourcing method of event management brought much excitement and praise from the press.
Belle and Sebastian’s last performance in Brazil had been in 2001. With no immediate concert tour planned for Brazil, 5 fans decided to take matters in their own hands and make the impossible happen. Preliminary estimates revealed a total of BRL R$ 56,000 (~USD $33,000) would be needed to meet the expenses of hosting a concert by the popular band in Brazil.
Undaunted by the large amount, the group of five got together and launched a website convincing an initial set of 280 people to pay BRL R$ 200 (~USD $116) for tickets to an unconfirmed music show featuring Belle and Sebastian, promising full refund to the first set of investors in case the project failed to take off.
With the funds generated, a concert hall with a capacity of 2,000 was booked.
The group then proceeded to sell 17,200 tickets for BRL R$ 100 each (~USD $58), recovering more than the initial investment. The founding shareholders who set the ball rolling with the purchase of the first 200 tickets got a full refund for their wise investment and also got to view the show for free.
Meanwhile, Belle and Sebastian group performd 2 shows in Brazil for their upcoming South American tour.
It's just another past lesson. If the crowd wants it to happen, then why not!
What's something you would like to see happen in your town that you think you could crowdfund? Let us know in the comments below.