It's no secret Virgin is my favorite company. Everything they touch turns to gold & they seem to have an awesome time doing it. So I've been surprised they haven't taken to crowdsourcing more than the few one-off projects I've seen here & there. Luckily that changed when they launched a design contest on Australian site, DesignCrowd.
Virgin's project is simple: Create a t-shirt design. The brief is even simpler stating "We want you to design a t-shirt using one of the following taglines as text (please use this copy EXACTLY):" and then lists 16 phrases. A few of the phrases are clever like "I don't get active. I get awesome," "Branson is my homeboy," and "This shirt was tight on me 2 months ago," while a few were most likely included by an intern. The brief also suggests keeping the design typography focused and avoiding imagery. Virgin has done a great job providing a goal and direction for the shirt design while offering the actual design work up to the crowd.
The division procuring the shirt design is Virgin HealthMiles, a company that helps people get fit and healthy and rewards them for doing so.
The design contest ends in 3 days and offers $3,500 in guaranteed payouts spread across multiple winning designers. The project has already received 1,016 designs although most have been eliminated or withdrawn.
View the full brief on DesignCrowd to claim your share of $3,500 from Virgin.