Napkin Labs turns Facebook 'Likes' into Customer Insight with New Brainstorm App

Napkin Labs has launched a new Facebook app to help brands get the most out of their fans by enabling them to crowdsource right within their Facebook page. The Brainstorm app gives companies a free and easy way to get feedback on new ideas, product designs, or insight on procedural improvements. When a “like” or “comment” is posted on Brainstorm, they get broadcast across Facebook. The app not only helps in analyzing customer preferences and ideas but is also a great way for companies to build social buzz and attract new fans.

At Modify, we are always looking for ways to engage our community – through watch naming, design and color ideas, even feedback on our marketing and branding approach,” “With the Brainstorm Facebook app our ModiFamily can collectively build on each other’s ideas and keep the conversations unified, providing fully developed, actionable suggestions online.
Aaron Schwartz, founder and CEO of leading interchangeable watch brand, Modify.

The Brainstorm app is easy for companies to use. It can be installed in one click on the fan page. Companies can create their own customized Brainstorm question or contest or they can choose one of the pre-set programs that are available. Napkin Labs offers companies a way of bringing customers into a virtual lab where new concepts and ideas can be generated. Customers are no longer just passive recipients but active participants.

The Brainstorm app brings engaging with customers on Facebook to a whole new level, because it gives companies a really simple way to proactively ask for suggestions and ideas right within their Facebook pages.
Riley Gibson, CEO of Napkin Labs

Not many crowdsourcing platforms are on Facebook, which is a shame because that’s where the crowds are! Hopefully Napkin Labs, new Brainstorm app will start a trend!