Getty Images has just announced a partnership with Indaba Music to use the website’s community to crowdsource music that will be placed in advertisements, helping the community’s independent musicians getting their songs known and heard worldwide.
With advertisements often being seen as a gateway for undiscovered musicians to get their work heard, Getty Images, which has a wide client base that features top brands and several major television networks, hopes to tap into Indaba’s community of over 600,000 musicians to fill the needs of its clients. At the same, this partnership gives the opportunity for thousands of talented musicians to achieve new heights in their careers.
To start, Getty Images asked Indaba’s community to create original songs that express current tendencies. The first contest, called “The Hot Sound,” asked musicians to write their own material inspired by several tracks, among them LMFAO’s “Party Rock Anthem” and “On The Floor” by Jennifer Lopez featuring Pitbull. The selected entries for The Hot Sound can be heard here.
Music has always been important to the advertising industry, but now it is absolutely essential that ad campaigns feature a great song that gets stuck in your head. The addition of Indaba content to Getty Images music offering will enable our customers to access the finest and most comprehensive music from one platform."
Vince Bannon, Vice President of Entertainment Partnerships for Getty Images