Trada Grabs Experienced Ex-Yahoo Employees to Fill Executive Roles

Trada recently hired Tim Mayer and Ben Wright, two former Yahoo employees, to fill the roles of Chief Strategy Officer, and VP of Service Delivery and Marketplace.

Longtime innovator in search and online advertising and former Yahoo employee, Tim Mayer, joins Trada as Chief Strategy Officer.  Mayer will be in charge of sales, marketing, product development, and operations. He left Yahoo last August, and has already started with Trada.

Another former Yahoo employee, Ben Wright, joins Trada as VP of Service Delivery and Marketplace, in charge of account management, optimizer management, and marketplace support services.

When we made the decision to hire additional leadership to support our rapid growth, we actively sought top talent from the search and online advertising industry
Trada CEO Niel Robertson

Trada is the world’s first and only crowdsourced paid search marketplace, helping businesses utilize the crowd to manage PPC marketing campaigns. Google Ventures and Foundry Group have invested $5.75 million in Trada.