Chaordix and the UK KPMG have just announced a new strategic alliance to provide a new crowdsourced market intelligence service to companies in the UK. Called Crowd Connection, the new service will be powered by Chaordix’s Crowd Intelligence, a technology that generates data which provides market insights to its clients using the power of crowdsourcing.
KPMG will be using the new service to provide extra services to its clients. The interactive services can be delivered as a one-time market research project or, on the other hand, as an ongoing service which continually taps into the crowd to provide a steady flux of insights which can be used by companies to make their brands grow.
“By aligning KPMG’s broad industry expertise and rich advisory capabilities with Chaordix’s deep experience in crowfsourcing program and platform design, we bring an exceptional ability to help clients obtain significant business impact from the very best ideas and insights of their most valuable stakeholder contributions,” stated Adam Bates, UK Head of Foresight and Innovation, KPMG.
Chaordix is “thrilled to team up with KPMG on this powerful offering.”
Shelley Kuipers, Founder and CEO of Chaordix
Kuipers also explained that “with this alliance KPMG’s clients will be able to benefit from an always-on global market intelligence gathering platform and analysis capacity which we’ve found is a highly effective and cost efficient improvement on many traditional means of market research, brand development, and innovative exploration.”
This isn't the first time that Chaordix formed strategic alliances to bring its innovative technology to foreign markets. Last year Chaordix partnered with the Intersol Group to establish itself in the Canadian market.
More recently Chaordix secured $1.5 Million in Series A venture capital funding to expand and invest in their next generation of products.