Smartling, a company that uses its community to crowdsource translations for apps and websites, has recently raised $10 million to expand its operations. The series B funding round relied on the already existing investors Venrock, US Venture Partners, and First Round capital, which were joined by their new investor, IDG Ventures.
We have been working hard to make the complex simple. The Web is, by definition, worldwide, so every site and app should be multilingual. With this funding we’ll continue to optimize our elegant, easy-to-use solution for this historically complex and costly technology process.
Jack Welde, Smartling CEO
Smartling offers translation services to its clients, mainly website and app translations. Customers can choose among several translation tools, including a team of professional translators and automated translation, but the star of the company is the Translation Delivery Network (TDN), a software platform that allows customers to crowdsource their translations.
The Translation Delivery Network works by allowing Smartling’s customers to choose which parts of their website they want translated and into what languages. When visitors enter the site from the target language locations or target language preferences they are allowed to contribute to the translation, which makes translating a website a much faster process. As an example, IMVU was translated into 14 different languages in just three weeks.