Funding for the arts in the UK has always proved to be an arduous feat. However since the government imposed austerity measures on public funding for the arts many organisations and projects find themselves struggling. Yet there is a light at the end of the tunnel thanks to WeDidThis.org, a UK based crowdfunding platform that is spearheading a major movement to get as much funding as possible for artistic ventures.
WedDidThis was founded by Ed Whiting, Hen Norton, and Leo Critchley, whose backgrounds stem from various fields including public sector, music, science & literature and of course the arts. Their aim is to launch as many art projects into the market place as possible, and are currently aiming for 50 during 2011. The platform essentially brings organisations and individuals together forming a “critical mass” of investors and funders, to hep fund the works of artists ,whether they be individuals or organisations.
To date three projects have achieved their funding targets with a further nine projects still waiting for investors. In a bid to attract investors and get the May cycle of projects funded, WeDidThis launched an intensive Prize Week session in which every time visitors fund a project they would be entered into a prize draw to win the day’s prize. The more an investor would make a donation, the chances of winning the prize would increase.
By creating a place for people to support the arts, for which they will receive compelling rewards in return, WeDidThis are hoping to transform and strengthen the UK arts sector. For more information about the platform or to invest in a project visit the WeDidThis site.