The potential crowdsourcing has for attracting and connecting people with similar interests is ever-growing. With the summer music festival season around the corner, music promoters are developing new and innovative ways to engage audiences and increase ticket sales for 2011. The 10th annual Summer Camp festival, located outside the small mid-western town of Chillicothe, Illinois, has a reputation for delivering a personalized and free-spirited music-going experience. With well over 50 artists, ranging from blue-grass to electronica, this three day festival is chock full heady tunes and vibes.
Since it’s beginnings in 2001, Summer Camp has become a staple to the American music festival experience. Attracting musicians such as Sound Tribe Sector Nine, Bassnectar, and Yonder Mountain String Band, this year is sure to meet the high standards set by the festival in years past. To attract and integrate fans and followers, the festival has utilized the crowdsourcing site CrowdTogether.com. Through CrowdTogether.com, participants are able to enter original designs for the official Summer Camp 2011 bandanna.
Visitors of the site will be able to vote on designs and determine what is most popular amongst festival fans. The winning bandanna pattern will be available for purchase at Summer Camp 2011 and the artist will be given two three-day VIP passes to the exclusive event. Through the direct involvement of the targeted audience, marketing for events and products will become increasingly effective.
The popularity of organizing design contests has only just begun. It’s exciting because anyone can become a designer and connect with a cause they care about.
Founder of CrowdTogether.com, Richard Spiegel.
CrowdTogether.com was founded in 2010 and makes contest building fun and easy. Creating a page, attracting an audience, and setting rules is simple and entirely free. Ultimately, the utilization of online tools such as CrowdTogether.com is just the beginning to a democratically determined world of design and creativity.