To make a business successful, one must listen to their customers for they are the key to victory. Listening to the people’s demands, needs and wants has helped Appswell, a mobile crowdsourcing platform, become a success. Recently, Appswell has issued report on the 2011 Branded App Scorecard listing the iPhone apps thirty top brands. This was made possible using the App Grader Tool.
App Grader Tool is an interactive application that aims to reach out to their customers by allowing users to express what they expect from their apps. It essentially gives them the freedom to share their insights and ideas on any apps they would like to see developed. This allows the company the opportunity to improve their product by listening to the customer and thus build new applications to meet their demands. It is a point based system that shows how satisfied the users are with the product and promotes support for a company.
The report shows us that most branded apps have a tremendous opportunity to improve. Most apps fail for the same two reasons– they fail to engage the existing fans of the brand, and they don’t know the complicated needs of their existing user base. Both are issues that Appswell’s integrated or native crowdsourcing platform can help brands fix.
Daniel Sullican, CEO and Founder of Appswell
There are already companies that have had advantages because of Appswell. Kraft Foods (Kraft App Challenge) and General Electric (Ecomagination iPhone app) are just a few companies that have benefited from Appswell. They provide feedback on both current and past apps that different brands may want to use to improve their business through modern methods such as the online community.
If you are interested on how Appswell’s New App Grader Tool and Appswell can help just visit the Appswell website.