How to Let Your Potential Customers Write Your Landing Page

In the last of my quick app reviews covering sites that push the traditional workplace out of the realm we consider universally accepted, and introduce it to the wild world of microtasking, I'll be looking at crowdsourced landing page optimization. If you're looking for an optimization platform geared towards small businesses, then look at what Pluralis has to offer. Their model is straightforward: is your company landing page not getting the conversion numbers you need? Put up a contest on Pluralis and their crowd of optimizers, web designers, and SEO gurus will get to work redesigning your site. Whoever redesigns the best landing page is the designer that gets paid. Simple stuff, right?

Article Contributed by Seth Weinstein from Tiny Work

The thing that sets Pluralis apart, however, is their incentive-based reward system. The best redesign of the website isn’t determined by the person who posted the contest; the final step of testing tracks real hits and conversion rates on the redesigned sites so you can compare, side-by-side, which redesign is getting you the most conversion. Additionally, the amount of new traffic ties into the reward; the better your improvement to the site, the better you get paid. A system like this really helps people see how the quality of their work directly effects their compensation.

Allowing crowds to optimize your landing pages lets small business owners avoid the need to hire a copywriter, graphic designer, or SEO expert & jump straight to the testing & implementing phase - what small business owners usually do anyway. This concept is based on the theory of paying for results, not promises.

Pluralis is currently in open Beta to both businesses and optimizers. If your website isn’t getting the results you want, or you’ve got a creative itch and an empty wallet, it’s a platform worth checking out. If you're using Pluralis, share your project in the comments below.