Majority of U.S. Adults Willing to Co-Create
It’s been known for quite some time that the internet is the number one place to express creativity. As a medium for self-expression, users have options such as Facebook, Twitter, YouTube, and other social media sites that rely on user-generated content. What many people might not realize is the sheer volume of creativity that is available online.
A 2010 Forrester report shows that “61% of all US online adults are willing co-creators” and yet, only half of all businesses have tapped into that source via a crowdsourcing platform.
The biggest concern is that the creativity out there just might not be sustainable. This report shows that not only are there enough people willing to contribute, but there is such a vast resource that it could, quite possibly, never run dry.
Crowdsourcing has one major advantage for both small and large businesses – cost.
A company can get hundreds, or even thousands, of suggestions, ideas, and opinions for a very low cost (if not free!), and very quickly. The only major disadvantage is that there is less control over results. In addition to the cost, the other major advantage is that there’s so much more innovation available when one taps into the minds of people from all over the globe.
It seems that smart entrepreneurs are starting up crowdsourcing services at an explosive rate. And these businesses are doing quite well, too. Examples of some of these crowdsourcing services, catering to both large and small businesses, are:
Co-creation is growing, but why isn't it everywhere yet? Is it about to be? Let us know your take in the comments below.