Don't Fight to Create and Market Products - Let Your Crowd Tell You What to Sell

At Crowdopolis 12 LA, Senior Marketing Director, Stephen Paljieg, discussed how Kimberly-Clark uses crowdsourcing to let their community of Mom's develop new products. By letting the front-line of product users suggest products, Kimberly-Clark is building a diverse innovation team, R&D team, and a sales team.

This 21 minute presentation demonstrates how crowdsourcing can help your organization innovate faster, with crowdsourcing.

What lessons you'll walk away with

1. How Kimberly-Clark sourced innovation beyond the walls of the enterprise
2. How to create innovation ecosystems - in this case "mom centered" inno-systems
3. Enabling the entrepreneurial mom with investment, knowledge, and connections

If you'd like to learn how more of the world's largest brands are using crowdsourcing, visit Crowdopolis - A crowdsourcing conference focused on how the leaders of the Fortune 500 are solving the toughest business problems with crowdsourcing.