The creation of Amazon Mechanical Turk came from the mother of invention, need; Amazon had a huge database of millions of products that needed managing, classifying and organizing, and no technology in place at the time could do that for them effectively. Only through the power of people working online, from around the globe, in parallel could it ever be done.
That's why it's interesting today to hear Mturk Vice President Sharon Chiarella's view on this maturing field based on the disruptive power of crowdsourcing and microtasking as a technology, a business model, and a form of labor.
Watch the video below to hear her full commentary along with some of the microtasking field's other leaders.
Here's some of what we took away from Sharon's comments during the talk:
- The amount of user generated content is too large not to be managed by the crowd.
- Software and Open source movements have taught us that it's hard to compete with groups that have a strong geniune interest in the product they are creativng vs. someone who is creating something only for profit.
- Microtasking can lead to more innovation just by freeing up creative minds from 'grunt-work'
These are just a few topics that caught our ears, but we reccomend listening to the whole talk. It's full of some great/intense insight into microtasking.
Want to hear Sharon speak in person?
She will be speaking on behalf of Amazon at our summer crowdsourcing conference on the Future of Crowdsourcing in Advertising, Tech, and Content Marketing in Los Angles, July 19th.