Home - Daily Crowdsource http://dailycrowdsource.com Mon, 25 May 2015 20:25:25 -0500 Specialsauce en-gb hello@dailycrowdsource.com (Daily Crowdsource) Crowdfunding being used in the court of public opinion http://dailycrowdsource.com/content/crowdfunding/1448-crowdfunding-being-used-in-the-court-of-public-opinion http://dailycrowdsource.com/content/crowdfunding/1448-crowdfunding-being-used-in-the-court-of-public-opinion First and foremost, this article is not meant to be a statement on the Indiana Religious Freedom Restoration Act. I'm all for inclusion and personal freedom. Sometimes the two collide and that's what interests me. For a long time, people on both sides of a debate would try to solve the problem in the court of public opinion. Now they're using a few new weapons - crowdsourcing and crowdfunding.

Now for a bit of background. The Indiana Religious Freedom Restoration Act was passed a few weeks ago and attempts to gives businesses a stronger legal defense if they choose to deny service when something conflicts with their religious beliefs. While similar laws have been passed federally and in other states, critics believe this particular version could be used by businesses to justify discrimination against transgender and gay customers.

This week, the law was clarified and the changes explicitly prohibit businesses from using the law to refuse service based on "race, color, religion, ancestry, age, national origin, disability, sex, sexual orientation, gender identity, or United States military service."

When the law passed, a pizza restaurant became one of the first to test its boundaries. A local TV station went to an Indiana pizza restaurant and asked about the new law. Crystal O'Connor, one of the owners of Memories Pizza, said, "If a gay couple came in and wanted us to provide pizzas for their wedding, we would have to say no."

The backlash was intense and nearly immediate. Not only did they receive threatening phone calls and emails, but activists began attacking them online, placing negative reviews on services like Yelp and others.

Yelp is a widely regarded crowdsourcing platform for restaurant reviews. In fact, reviews on services like these can quickly accelerate the success or failure of a restaurant business.

Remember Amy's Baking Company, the Scottsdale, AZ based bakery that was featured on Gordon Ramsey's Kitchen Nightmares TV show? Soon after the show appeared, they were deluged by negative reviews and planned to go after "the Yelpers and Reddits [sic]" and their "witch hunt," calling them "trash," "pathetic," and "oppressors."

I'm not comparing Amy's Baking Company and Memories Pizza, but in my mind both were clearly self inflicted wounds. In the earlier case, the owners are just bat-shit crazy. In the latter, the owners made the mistake of sharing their beliefs with the media. What ever happened to "no comment?"

What I am comparing is the effect. In both cases a large group of people responded by using social media to negatively impact the business. Whether it's organic or orchestrated, that's crowdsourcing 101.

Then a new weapon was brought into the fight. People who sided with Memories Pizza's right to deny service to gay customers created a GoFundMe campaign on their behalf.

GoFundMe is a crowdfunding platform that makes it easy for people to donate to a person or cause. Remember James Robertson, the Michigan guy who was walking 21 miles of his daily commute? Someone noticed and started a GoFundMe campaign to help him get a car. His campaign raised an astounding $349,884 against a goal of $25,000. He's not walking any more.

In the case of Memories Pizza, the GoFundMe page was created "to relieve the financial loss endured by the proprietors' stand for faith." In just three days, 29,166 people donated $842,592, against a goal of $200,000.

The campaign is now closed, and so by-the-way, is Memories Pizza. Not a bad deal if you think about it. Sure, there was risk, but imagine how long it would have taken a small town pizza place to generate $800,000 in profit!

With that kind of money at stake, it makes me wonder how activists on both sides of an argument will use crowdsourcing and crowdfunding in the future. It starts with perception. It seems to me that crowdsourcing is more of an offensive strategy. If you want to be heard in a debate, it can be a great way to apply pressure. But, be careful because if you apply too much pressure, the results can be unpredictable - both for the cause and its participants.

Remember the guy who videoed his encounter with employees at the Chick-Fil-A drive through? He was attempting to protest the company's stance on gay rights, but instead was perceived as bullying an innocent employee. He was quickly fired from his high-paying job and is now living on food stamps. He even had time to consider his actions. It didn't happen in the moment. He shot the video and posted it himself. Another self-inflicted wound or was he an unwitting (and stupid) pawn in a greater scheme?

Pick a cause and imagine this scenario. Let's take marijuana legalization for example, because on both sides you have people who stand to make a lot of money. Some famous person comes out in favor of legalization. It stirs up a media frenzy. A news crew goes to a local gas station and asks the owner if she'd sell legal weed. She says yes. A bunch of people blow her business up on social media (crowdsourcing.) Somebody sets up a campaign (crowdfunding) to help her weather the storm. The campaign gets picked up by the media and donations go through the roof. The debate is no longer about legalization, but how small business owners are being persecuted for doing what they should be able to legally.

Who wins in that scenario? The side that was able to create the most empathy. We feel sorry for the little guy (or gal in this case) and that impacts our perception of the issue at large.

It's "Wag the Dog" type stuff, and I can think of many scenarios where it would work. Crowdsourcing and crowdfunding aren't new, but they're made much easier and more effective with today's technology. While both can serve genuine need, they can also be manipulated to favor one side or another.

That's when they make the leap from being used as tools to being used as weapons of mass perception. And in those instances, it's likely there will be casualties. The real question for me is whether or not, like the examples above, the victims will suffer self-inflicted wounds.

John Hauer is the President of Crowd Hydrant, a consulting firm which helps companies leverage crowdfunding and crowdsourcing. He is also the co-Founder and CEO of 3DLT, a platform for 3D printing As-a-Service, which uses crowdsourcing to build its library of 3D printable designs. John's content has been featured on TechCrunch, QZ.com and TechFaster.com, among others. Follow John on Twitter @MaverickOnline

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hello@dailycrowdsource.com (John Hauer) ROOT Wed, 15 Apr 2015 19:33:29 -0500
Hear the Marketing Leaders of Crowdsourcing in Our Webinar Based Summit http://dailycrowdsource.com/content/crowdsourcing/1446-hear-the-marketing-leaders-of-crowdsourcing-in-our-webinar-based-summit http://dailycrowdsource.com/content/crowdsourcing/1446-hear-the-marketing-leaders-of-crowdsourcing-in-our-webinar-based-summit If you're dying to know how the world's biggest marketers are using crowdsourcing to increase their bottom line but haven't been able to attend Crowdopolis... then you're in luck. Our second Summit is focused on crowdsourcing within marketing. Crowd Powered Marketing Summit takes place March 11 - 13, 2015, and it's all-online.

It's our goal to help the world learn how to use crowdsourcing, and for this Summit it's all about how crowdsourcing is disrupting marketing...

After the success of our last Summit, we're increasing to 9 of the best marketing speakers to present.

We'll teach you:

  1. The basic fundamentals of crowdsourcing
  2. How to use Brand Lurkers to your advantage
  3. What legal challenges to be aware of
  4. A marketing approach where crowds enrich & deliver customized data to your consumers
  5. What Growth Hacking means for your future
  6. How the CMO can open up more power & budgets in 2015 with crowdsourcing

Our 9 presentations will give you a well rounded set of skills to get you started implementing a crowdsourcing project right away.

Speakers Include:

  1. Stephen Paljieg (Kimberly-Clark)
  2. Christian Salaman (Pillsbury Winthrop Shaw Pittman LLP)
  3. Bryan Saftler (Microsoft)
  4. Stephen Shapiro (Best Selling Author)
  5. Timothy Li (Accenture)
  6. John Hauer (3DLT)
  7. Nick Kellet (Listly)
  8. Clinton Bonner (TopCoder)
  9. David Bratvold (Daily Crowdsource)

Register Today

Tickets are on sale now. Want to receive a half-priced or even FREE ticket? Fill in the form below to join our Summit Interest List & we'll email 5 lucky people a free voucher, and 20 lucky people a 50% off voucher:

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Winners will be chosen at random & emailed March 4, 2015.

We get a ton of requests for online access to our physical conference, so let me know what you think about this concept. Click here to learn more about the Crowd Powered Marketing Summit.

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hello@dailycrowdsource.com (David Bratvold) ROOT Wed, 25 Feb 2015 23:00:49 -0600
The Positive Impact of Collaborative Office Spaces http://dailycrowdsource.com/content/open-innovation/1440-the-positive-impact-of-collaborative-office-spaces http://dailycrowdsource.com/content/open-innovation/1440-the-positive-impact-of-collaborative-office-spaces Today it's quite obvious the business place is making a massive shift toward innovation. The problem is corporate America is still trapped by a mundane acceptance of what work should be. Let's get one thing straight: a crowd can solve a problem that a cubicle can't.

The concept of coworking isn't anything new and the term creative space isn't a buzzword. These are all simply the direction of where modern workspace is going and unfortunately many are going to miss the boat. It's 2015 and if you're wondering why your employees are complaining, check their cubicle because it probably looks and smells like the dungeon it is.

I recently toured a facility that I thought would be cutting edge. Boy was I wrong. This 40,000sqft office space looked more like a mortuary than an office. I am not trying to make cynical comparisons to make you laugh; I am stating a fact that corporate America is simply lost. It's a fact that employees are more efficient in the workplace when they are happy. Trust me, when the lights are dim and your cubicle is quiet, you're thinking of an escape, not the next solar powered smart phone. That said, noise isn't for everyone, but the fact is creativity is bred by collaboration.

From crowdsourcing to crowdfunding to coworking to collaboration, it's all real and it's changing the way we live and work. To be creative, we surround ourselves with creative people.  To be innovative we find a crowd that embraces and answers those same challenges. As collaborative workspaces continue to flourish, so does the concept of working together to solve a problem.

Many of those that work the corporate, ritualistic lifestyle have never heard of top collaborative spaces that are launching in a warehouse near you, simply because they don't have the time to research or learn. Waking up at 7am, feeding the kids, taking them to school and then heading to a cubicle for 8 hours is the monotony of the American life, but it doesn't have to be.

Some employers need a wake up call, a message, a news article that says, "your company has no culture and your employees' morale is low for a reason." Sure there's risk involved in trying to make your employees happy because truth is, no matter what you do for some people, they'll never be happy. But creating an environment that embraces the creative and collaborative mentality is about as risk averse as a morning shower.

We will start seeing a major impact to many companies that don't evolve in the next few years, but I believe we're at a turning point globally on how each and every one of us works. From social media to social gatherings, the fact is crowds are just better.  If you're going to get stuck make sure it's outside the cubicle...

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hello@dailycrowdsource.com (Jeran Fraser) ROOT Sat, 14 Feb 2015 00:37:25 -0600
Call for Crowdsourcing Speakers is Now Open http://dailycrowdsource.com/content/crowdsourcing/1421-call-for-crowdsourcing-speakers-is-now-open http://dailycrowdsource.com/content/crowdsourcing/1421-call-for-crowdsourcing-speakers-is-now-open Looking forward to 2015 & our calendar of crowdsourcing events, we wanted to do something different this year in how we invite speakers. All our speakers are by invitation-only (to ensure we only have the most influential & intelligent voices occupying your time), but lately we've seen an increase of people offering to speak. To ensure we're not missing anyone this year we're putting out our first Call For Speakers.

If you're extremely knowledgeable on crowdsourcing & you're interested in speaking at any of the following:

  • Crowdopolis - Our flagship physical conference
  • Online Summits (Several focuses including marketing, innovation, data, etc...)
  • 1-off Webinar (any topics)

Please click here to let us know you're interested. Or tell a friend. Let's push how wide we can cast this net!

At our most recent Summit we had attendees from over 21 countries - So we'd like to increase the scope of our speakers, too!

Deadline: December 12, 2014.

We're only keeping the open call up until December 12th. Our next Summit is February 10 & Crowdopolis 15 will be not far after that.

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hello@dailycrowdsource.com (David Bratvold) ROOT Mon, 24 Nov 2014 11:00:00 -0600
What Happens When Crowdsourcing and Social Media Merge http://dailycrowdsource.com/content/crowdsourcing/1420-what-happens-when-crowdsourcing-and-social-media-merge http://dailycrowdsource.com/content/crowdsourcing/1420-what-happens-when-crowdsourcing-and-social-media-merge It takes a village to raise a child. This profound piece of West African wisdom has stood the test of time and geographies when it comes to childrearing.

Businesses are not very different.

While there are businesses that do well with just one great manager / owner / entrepreneur running the entire show, the vast majority of successful businesses that have been able to achieve scale and grow over the years are ones that have had the active contribution of a whole network of individuals.

Smart entrepreneurs have picked on this fact and put it to action with technology on their side in the form of crowdsourcing. From movies, to plays to 3D-printers to smart watches, crowdsourcing has proven its worth in innumerable ways.

Don't confuse crowdsourcing with crowdfunding. Crowdfunding, for all practical purposes is a sub-set of crowdsourcing. Crowdsourcing is a much wider concept that entails combining the contributions of a multitude of people (crowds!) to create a totally new entity. These contributions from the crowd could be in the form of ideas, funds and word-of-mouth publicity – anything that helps build a completely new entity from scratch.

Does this 'people coming together to contribute ideas and more' remind you of something else that has revolutionized the way we live? Doesn't it sound a lot like social media?

Crowdsourcing and Social Media – siblings separated at birth?

To me, and to a bunch of brands that are benefitting from putting two and two together; crowdsourcing and social media go hand in hand. They have uncanny similarities. They share similar growth trajectories. Best of all, they reinforce each other's presence.

1. Built on People Power
Both crowdsourcing and social media owe their existence to the power of connections. When people come together to work towards a common cause, great things are born. Crowdsourcing taps into this groundswell of creativity, empathy and financial support that each one of us has, buried deep inside of us and draws it out to build new ventures and fund radical ideas.

Social media acts as a relaxed meeting ground, a soapbox for airing views, a platform to raise support. From cementing relationships to creating new careers, social media manages to create value, thanks to the zealous participation of its users – people power, in other words.

2. Common Beliefs at Their Core
For crowdsourcing to work, enough number of people with the same interests and convictions need to come together at the same place, at the same time. Crowdsourcing's short history is littered with failed projects.

Social media is all about common ground. People connect with likeminded individuals, brands and not-for-profit organizations based on the values that they share with them. The millions of fans that leading brands and prominent public figures boast of on Facebook or Twitter stand testimony to the support that their ideas enjoy from the public at large.

3. Game Changers
A brilliant business idea need not languish in the dark anymore in the absence of an angel investor or a bank loan. Crowdsourcing encourages out-of-the-box thinking by democratizing the process of starting and running a business.

Marketing was essentially a one-way process until social media made its grand entry. Gone were the days of ads that told people what to buy. Social media ushered in the age of consumers telling brands what THEY wanted to buy.

4. Great for small businesses, startups
Crowdsourcing helps the smallest spark of an idea to get the support it needs to blossom into a full-fledged reality. As an investment avenue or ideas hotbed, crowdsourcing is the perfect and easiest way for a small business to get the support it needs. Startups don't have to worry about how ambitious their concept may be, the power of the crowds makes it possible to achieve heights that were nearly impossible in the past.

Social media is the first stop for every small business and startup marketer for two reasons a. it helps them connect straight with their audience on a one on one basis b. it is free!

The gigantic marketing advantage that large, established brands used to have is moot when it comes to the creative use of social media that allows small businesses to gain similar results at zero or near zero costs. Smart social media marketing makes all the difference - humungous budgets can take the bench for now.

5. Mutually Reinforcing Forces
Social media and crowdsourcing do not operate in isolation from each other. Owing to their strong similarities, they often cross paths, with fantastic results to show for it.

Social media helps spread the word about crowdsourcing projects and reaches out to users who might be able to contribute meaningfully to a new project. It also helps build a positive image for the project and encourages action on part of the user, making the crowd sourced project more robust.

On the other hand, marketers often use crowdsourcing as a means of engaging their fans actively on social media. From crowdsourcing their opinions on a potential product idea to building contests that invites users' thoughts, social media uses crowdsourcing as an invaluable tool more often than we realize.

What Crowdsourcing & Social Media Can Pull Off Together

We agree that crowdsourcing and social media are two great developments that had the opportunity of gaining traction around the same time. We also know that individually each one of them has the power to change lives and build fortunes.

Let's take a look at what happens when crowdsourcing and social media join forces and come together as a unit for the same project.

1. New Product Ideas
It's not just the startups and small businesses that can benefit from crowdsourcing as Frito-Lay proved in its smash hit 'Do Us a Flavor' campaign.

In 2013, Frito-Lay found itself in a little bit of a mess as far as market share and growth among the Millennial segment was concerned, in the United States. They needed to win over the 18-34 year old demographic, ASAP!

Enter the 'Do Us a Flavor' campaign, where Frito-Lay created a Facebook app that allowed users to create their very own flavor combinations for Lays chips and win a cash prize of $1 million dollars in the bargain. The campaign has celebrity restaurateur Eva Longoria and celebrity chef Michael Symon as its brand ambassadors and was promoted heavily on television, outdoor media and of course Facebook. The results were unprecedented, even for a storied brand like Frito-Lays.

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The campaign resulted in 3.8 million flavors submitted by users around the United States, which was over three times the original goal of 1 million flavor submissions. Over 2.7 million users installed the Lays app on their phones and the campaign added 2.2 million new Facebook fans for Frito Lays. Most tellingly, year on year sales for Frito-Lays grew by 12% instead of the targeted 3% during the campaign period.

2. Free Content Marketing
If Frito-Lays used the combination of crowdsourcing product ideas and social media for promoting its brand and growing sales, luxury brand Coach went a step ahead and asked users to CREATE their marketing campaign for them!

Luxury brands are often guilty of losing touch with their audience in their attempt to create a sense of exclusivity around their brand. Coach decided to build a connection with users in a way that they enjoy expressing themselves the most – the good old selfie.

Coach's campaign on Instagram invites users to upload selfies of themselves wearing Coach shoes on Instagram and Facebook with a hashtag #CoachFromAbove. It also built a dedicated website where users could choose to upload their selfies. The best submissions got a chance to be featured on the homepage gallery that Coach From Above boasts. No fancy prizes, no cash reward; just the thrill of being associated with their favorite luxury brand.

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The resulting collection of selfies ended up as a free of cost, near professional product photo-shoot for Coach, offering new users style inspiration and a degree of credibility that a professionally shot photo-shoot can never aspire to. I mean, if an average guy on the street could make a shoe look so hot, I definitely can right? The numbers speak for themselves, with a 2% boost in average order value and 5 to 7% growth in conversions attributed to this campaign alone.

3. Promoting Independent Art
As we discussed earlier, crowdsourcing and social media are standard bearers for the small guy, the lone independent voice. And they have managed to make a real difference by promoting the arts in a way that was never possible before.

Threadless, the iconic clothing e-tailer that gave individual designers a platform to share and sell their designs is a prime example of blending art and commerce effectively. This is how simple the Threadless model is:

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Once designers submit their t-shirt designs on Threadless, they canvass for support from friends, family and others who love their creativity by promoting their designs on social media. The designs that get the maximum number of votes wins the design challenge and gets added to Threadless' giant pool of unique, user-generated designs that are its calling card.

Don't think that it is just Threadless that gains from this process. The winning designer gets a fat cash prize + royalties each time their design gets reprinted on Threadless. Threadless of course makes money from apparel sales. The model has proven its worth with revenues soaring from $6 million in 2005 to over $30 million in 2012.

Independent artists don't just make money in trickles through crowdsourcing. In early 2013, the Kickstarter campaign for launching the upcoming Veronica Mars movie broke all records, by raising $2 million in just 10 hours.

Feeding the curiosity of the existing fan base for the Veronica Mars character on social media, asking for their inputs and ideas all went into building up to the mega-funding campaign on social media.

The campaign eventually raised over $5 million dollars for the Hollywood version of the much loved TV series centered on girl detective Veronica Mars.

4. Political Revolutions
Why focus on just the commercial power that crowdsourcing and social media wield? We have all been witness to a once-in-a-lifetime series of political upheavals that swept the Middle East starting 2011. Dubbed the 'Arab Spring' these revolutions changed political and social landscapes in a slew of Arab nations forever.

The coming together of revolutionary ideas with social media as the sole platform that carried these voices out to the world, the Arab Spring demonstrated the real-world impact that these two mighty forces can leave behind. From YouTube videos and blog posts to Twitter feeds that fanned the flames of change, social media in every avatar contributed to the overthrow of totalitarian governments in Egypt, Tunisia and Libya. The University of Washington dug deeper into the real numbers and found the direct co-relation between social media, the voice of millions of people and political upheavals.

Catherine O'Donnell reports, "During the week before Egyptian president Hosni Mubaraks resignation, for example, the total rate of tweets from Egypt — and around the world — about political change in that country ballooned from 2,300 a day to 230,000 a day. Videos featuring protest and political commentary went viral – the top 23 videos received nearly 5.5 million views. The amount of content produced online by opposition groups, in Facebook and political blogs, increased dramatically."

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A less heated, but equally exciting political development that crowdsourcing and social media brought about was the crowdsourced Constitution of Iceland.

In a 10 month long process, 25 representatives (elected from the masses of Iceland) who formed the Constitutional Advisory Council sought inputs the citizens of Iceland on how they want to be governed and what their vision for Iceland was –all via social media. Hailed as a landmark in democratic processes anywhere on the planet, tragically this constitution met its end at the hands of vested political interests when the time came to implement the newly drafted document.

However, that has not been a deterrent to others' countries, like the United Kingdom, who are currently in the process of creating their own crowdsourced constitution.

Final Thoughts

Obviously, the scope and reach of crowdsourcing and social media extends beyond the four use-cases illustrated here. From supporting cutting edge technology like the Oculus Rift to preserving history and science through the crowdfunded Tesla Museum to even doing a good deed for a bullied old lady on a school bus through the 'Let's Give Karen a Vacation' campaign, these two forces combined have the potential to do a world of good.

Question is, how creative will we be in drawing out the best from each platform?

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hello@dailycrowdsource.com (Jeran Fraser) ROOT Wed, 19 Nov 2014 20:50:14 -0600
Launch of Crowd Powered Innovation Summit http://dailycrowdsource.com/content/open-innovation/1419-launch-of-crowd-powered-innovation-summit http://dailycrowdsource.com/content/open-innovation/1419-launch-of-crowd-powered-innovation-summit We're finally making it simple for everyone to learn from the world's greatest pioneers of crowdsourced based innovation. November 4 - 6, 2014, Daily Crowdsource is running our first all-online crowdsourcing conference (we're calling these Summits).

It's our goal to help the world learn how to use crowdsourcing, and the best way we know how is by asking the brightest minds to share their knowledge with you... all at a reasonable price.

2014 will be our first Summit so I've hand selected the 6 best open innovation speakers to present.

We'll teach you:

  1. The basic fundamentals of crowdsourcing
  2. How the Internet of Things will be essential to crowdsourcing
  3. What crowdsourcing can do for you
  4. How the 9th largest company in the US coaches their innovation teams for success
  5. How to commercialize your co-creation projects
  6. What legal challenges to be aware of

These 6 topics will give you a well rounded set of skills to get you started implementing a crowdsourcing project by the end of 2014.

Speakers Include:

  1. Paul Brody (IBM)
  2. Stephen Paljieg (Kimberly-Clark)
  3. Dyan Finkhousen (GE)
  4. David Bratvold (Daily Crowdsource)
  5. Christian Salaman (Pillsbury Winthrop Shaw Pittman LLP)
  6. David Alan Grier (IEEE Computer Society)

4 Ways to Get Involved

Attend the Summit
You can watch all 6 presentations for as little as $97. Want the $97 rate - Join our interest list today & we'll send you a 50% off voucher on Oct 13. Without a 50% off voucher, early-bird tickets to the public will go on sale Oct 14 (for $194), & full price tickets go on sale Oct 21 (for $394).

Earn money from our Summit affiliate program
If you'd love to help us spread the word, then we'd like to love you (strictly platonically... Mainly just pay you & give free tickets to stuff we do). We're still installing our affiliate software, so join our interest list & we'll email affiliate instructions soon.

Speak at a Summit
Want to speak at a future Summit? Join our interest list then send us an email & we'll add you to our speaking interest list. All our events' are by invitation only (for speaking), but it helps to let us know you're interested.

Attend the Summit for FREE
Want to watch without paying? Join our interest list & we'll give 1 lucky person on the list a free voucher... Because... why shouldn't we?

We get a ton of requests for access to our events online, so let me know what you think about this concept. Click here to learn more about the Crowd Powered Innovation Summit.

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hello@dailycrowdsource.com (David Bratvold) ROOT Tue, 07 Oct 2014 08:00:00 -0500
Upcoming Workshops http://dailycrowdsource.com/events/workshops http://dailycrowdsource.com/events/workshops There are currently no upcoming workshops. Daily Crowdsource is preparing to launch workshops in cities near you. If you'd like us to consider holding a workshop in your city, contact us today.

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hello@dailycrowdsource.com (David Bratvold) ROOT Wed, 24 Sep 2014 21:19:12 -0500
Largest Enterprise Crowdsourcing Conference Goes Online http://dailycrowdsource.com/content/crowdsourcing/1416-largest-enterprise-crowdsourcing-conference-goes-online http://dailycrowdsource.com/content/crowdsourcing/1416-largest-enterprise-crowdsourcing-conference-goes-online Every year we get tons of requests to make our physical conference, Crowdopolis, available online. We've heard your voice & have finally done that with Crowdopolis 14 SF, which was recently held in San Francisco on July 22-24, 2014. It's part of our 2015 strategy to personally teach 1 Million people what crowdsourcing is. We're calling it Crowdopolis Online and you can watch it here.

Pre registration for online access opens up today and viewing access will be available soon. Registration for Crowdopolis Online gives you access to the entire 2014 conference. You'll be able to watch & rewatch all 19 presentations from the comfort of your home or office. You'll be led by 20 of the world's top crowdsourcing pioneers including:

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View all 20 Speakers »

Benefits of watching Crowdopolis Online:

  • No travel required - everything takes place online.
  • 24/7/365 access - Login & stream these videos anytime you want
  • Highly valuable, pitch-free content, from active practitioners - our trademark at Crowdopolis

You'll discover:

  • How the world's top brands are utilizing crowdsourcing (from startups to Global Fortune 10)
  • Where crowdsourcing is dramatically changing the way we run marketing, innovation, & IT
  • Practical steps you can implement immediately
  • Best techniques to motivate your crowd
  • How to develop products quickly, with your crowd

Watch Now

Cost: $297. If you register during our pre-launch period, the cost is only $94. 

Visit CrowdopolisOnline.com for full details.

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hello@dailycrowdsource.com (David Bratvold) ROOT Thu, 18 Sep 2014 12:00:00 -0500
What to Expect at the Crowdsourcing Event of the Summer http://dailycrowdsource.com/content/crowdsourcing/1415-what-to-expect-at-the-crowdsourcing-event-of-the-summer http://dailycrowdsource.com/content/crowdsourcing/1415-what-to-expect-at-the-crowdsourcing-event-of-the-summer Next week in San Francisco, the most successful practitioners of crowdsourcing will be convening in San Francisco to share what they've learned from several years of crowdsourcing experience. Crowdopolis has been the hottest event for the past 3 years for marketing & innovation leaders to get introduced to crowdsourcing. The 2-day conference takes placed July 23 & 24, in San Francisco. If you're one of the current (or soon to be) attendees, here's a quick rundown of what's going to happen:

What you will learn

The 2 days are planned to take you from beginning to end, & teach you what you need to know to get started w/ crowdsourcing, in the order you need to know it. [Full Agenda].

Day 1 Day 2
  1. Inspiration & the possibilities of crowdsourcing
  2. Best use cases for crowdsourcing
  3. How to develop a strategy
  4. Preventing PR & Sales challenges
  5. How to overcome IP & other legal hurdles
  6. How to get a Fortune 500 exec to pour you a mixed drink
  1. Best practices for motivating a crowd
  2. How to build a crowd
  3. How to use your crowd as your marketing engine
  4. How crowdsourcing can handle laborious tasks
  5. How to remove the risk of developing new products

Who will be coming

The full list is too big to mention, but here are the top 20...1:

Samsung  Cisco  Stanford
Gartner  Qualcomm Unisys
JWT CardMunch NTT Data
Autodesk Calgary Airport Warburg Pincus
Facebook Daimler GE
VMWare IBM Thomson Reuters
Marketo Re/code eBay

Typical titles from attendees include CIO, Director, VP, SVP, EVP, Dir of Marketing, & Sr Product Manager.

Who will be speaking

If you haven't seen our speaker lineup, you have to take a glance at it. Crowdopolis invites only the most successful users of crowdsourcing to take the stage (which is probably why we have a 98% approval rating). These speakers usually have 3-6 years or more of crowdsourcing experience under their belt. There are too many names to list here.

joe-demike-140x140 Joe DeMike
Google Head of AdWords
paul-brody-140x140 Paul Brody
IBM VP
stephen-paljieg-140x140 Stephen Paljieg
Kimberly-Clark Sr Director
dyan-finkhousen-140x140 Dyan Finkhousen
GE Director
clint-cetti-140x140 Clint Cetti
AT&T Director
andrew-flanagan-140x140 Andrew Flanagan
Lenovo Executive Director
bryan-saftler-140x140 Bryan Saftler
Microsoft Sr ProductManager
sid-viswanathan-140x140 Sid Viswanathan
LinkedIn Product Manager
billie-goldman-140x140 Billie Goldman
Intel Partner Mktg Manager

What you'll take away

Most of our attendees reach the end of Crowdopolis with a clear understanding of 2 or 3 different ways they can start use crowdsourcing in their company & their role. Typically it's to:

  1. Solve an existing problem
  2. Improve their innovation
  3. Get better marketing even though their budget has been cut

A large percentage of our attendees begin to use crowdsourcing within the first 3 months after Crowdopolis. And most of their tests start small, suceed, & then increase very quickly. Most of our audience is fairly new to the topic, so we get a lot of people telling us "My mind was blown at the vast possibilities of crowdsourcing."

Crowdopolis really is an eye opener. If you haven't already confirmed your seat, I encourage you to join us in San Francisco next week.

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hello@dailycrowdsource.com (David Bratvold) ROOT Wed, 16 Jul 2014 16:28:54 -0500
Blog Your Way Into #Crowdopolis http://dailycrowdsource.com/content/crowdsourcing/1414-blog-your-way-into-crowdopolis http://dailycrowdsource.com/content/crowdsourcing/1414-blog-your-way-into-crowdopolis The 20+ biggest pioneers of enterprise crowdsourcing will be sharing the stage together at Crowdopolis in a few weeks. To celebrate, we're going to be running two promotions over the next week. The first promotion is "Blog your way in." We want to start talking about the valuable content that's going to be shared, who these pioneers of crowdsourcing are, the projects these leaders are running, & the great networking opportunities.

To get the conversation started, we've posted an in-depth article about Jason Crusan, & how he's managed to get NASA to integrate open innovation - In a big way. To extend the conversation, we've set aside 10 tickets to ambitious bloggers who want to write about Crowdopolis.

We want to hear your thoughts in your voice, so we don't have any guidelines or restrictions around the messaging. However, if you'd like more information to help you blog, such as a request to interview one of our speakers, a sneak peak at their notes, or any additional suggestions, please contact us. We'd be happy to help.

If you'd like a media pass, fill out the form below. You'll be in the presence of great media teams such as Re/code, Forbes, USA Today, & many others who are already scheduled to be at Crowdopolis. Crowdopolis 14 SF is going to be a phenomenal event, and we'd love to hear your voice.

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hello@dailycrowdsource.com (David Bratvold) ROOT Wed, 02 Jul 2014 12:00:00 -0500