Why did Igor Vovkovinskiy receive almost $25,000 more than he asked for when he launched a crowdfunding campaign on March 6th 2012? It's because his campaign had only one simple goal, to get a pair of shoes that fit. Why couldn't he just buy them himself? Well, the shoes he needed were so large that there is no existing 'size' for them, and he needed them to be designed by footwear professionals.