You may have heard the term Social CRM, but do you know what it means? Well, in short, it's a catch-all term for all the new techniques companies are using to be where their clients are, on social-media. Social CRM is the creation of a strategy (& technology) for collaboration & communication between brand and consumer.
Or, another way to think of it is the space in between customer relations and crowdsourcing, a way to connect with clients while engaging them very directly through social media or through online work.
But, why read when you can watch a video? Here's Salesforce's take on Social CRM:
Now, think about this, if you are a big company, creating a system for social crm can be a big task, and that's why companies like Crowd Engineering (as seen in the video below in an interview with Forbes) exist, to provide full-package solutions.
Crowdengineering also offers a full range of other crowdsourcing solutions with microtasking at their heart.
This is why Daily Crowdsource is excited to announce Crowdenginnering as exhibitors at Crowdopolis. Feel free to approach their booth, and find out more about social crm as well as other large scale corporate crowdsourcing solutions.
See who else you can see at Crowdopolis in LA July 19th 2012.
What does Social CRM look like in your business? Let us know in the comments...