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Whitepapers Files: 23

If you're interested in studying specific research on crowdsourcing, our collection of top whitepapers from this field is the best place to start. Each whitepaper is created by a trusted 3rd party researcher interested in a specific niche. Submit your crowdsourcing whitepaper if you think it's informative & valuable to our readers.

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Strategic Guide to Crowdsourcing a Video Campaign

(3 votes)

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As a marketer, you’re most likely aware of what crowdsourcing is and know of some innovative examples of how it has been used. But how much do you know about using it for your video marketing campaign? And how knowledgeable are you about the options you have if you do want to consider ....


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Jul 31, 2012
832.19 KB
2166
Crowdsourcing and Risk Version:1.0

(2 votes)

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This whitepaper looks at the various aspects of risk when it comes to crowdsourcing and open innovation to help those new to the idea of engaging the crowd for their organization, understand the risks and how to mitigate them. The paper is a result of our work at Ideavibes to help new clients ....


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May 4, 2012
602.3 KB
1873
Online Co-Creation to Accelerate Marketing & Innovation

(1 vote)

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Whitepaper created by eYeka (May 2012)




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May 3, 2012
360.33 KB
1676
The Rise of Social Forecasting - How The Crowd Learned to be Smart

(1 vote)

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Social Forecasting is an Enterprise Crowdsourcing approach for the aggregation of distributed knowledge from employees and experts which is then converted into quantitative business KPIs for use by management. We explore how Social Forecasting has been used in corporations and which mechanisms ....


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Mar 27, 2012
462.06 KB
1661
The Future of Shopping: 5 Consumer-Generated Trends that are Shaping Tomorrow’s Shopping Experience

(2 votes)

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This whitepaper, co-created with eYeka’s creative consumer community and a panel of retail experts, highlights how consumers envision the future of shopping. It provides visual and authentic insights into how consumers expect to navigate through an ever-growing, dizzying array of brands, ....


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Feb 2, 2012
1.57 MB
1748
Using Co-Creation to Conquer the Chinese Cosmetics Market

(2 votes)

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This paper examines how online co-­creation can help engage creative Chinese consumers with Western brands. As a result, Chinese consumers can assist foreign cosmetics companies in localizing and developing more relevant products for their own markets.

For global cosmetic companies, ....


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Feb 2, 2012
1.49 MB
1442
Building the Charity Brand Community

(0 votes)

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Jan 18, 2012
289.92 KB
1984
Crowdfunding

(1 vote)

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Jan 18, 2012
701.11 KB
2844
The New Rules of Funding: Your Guide to Crowdfunding Success (Series 11)

(3 votes)

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Jan 18, 2012
2.02 MB
1888
The New Rules of Funding: Your Guide to Crowdfunding Success (Series 1)

(1 vote)

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Jan 18, 2012
1.94 MB
1867

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