Marketing crowdsourcing news
[Crowd Leader: Neil Perry] Crowdsourcing and the Super Bowl – A Face in the Crowd
The Super Bowl is a big deal to football fans, but the TV ads accompanying the on-field action can deliver anticipation and entertainment value far surpassing the game itself. What’s especially exciting for those of us involved with crowdsourcing is…
February 3rd Dannon Joins PepsiCo in Crowdsourcing for Superbowl Ad
Much like the recent news that PepsiCo was crowdsourcing its Pizza Hut Superbowl advert, another big company has turned to the general populace for inspiration for its flagship commercial. Premier yogurt maker The Dannon Company will be advertising Dannon Oikos Greek…
The Philippines Crowdsource Tourism Campaign
The Government of the Philippines has launched a new campaign in an attempt to attract more tourists to the country. Countries all around the world invest millions of dollars every year as they seek to attract more visitors, but the…
Start-up Trada Announces Acquisition of Additional Investment
Online marketing platform Trada, established in 2008, recently sealed a funding deal with top-level advertising distributing companies that sets it on course for another successful year of crowdsourcing marketing projects. Its lead investors, Foundry Group and Google Venture, seem keen…
Pizza Hut Challenges Fans to ‘Top’ Their Efforts for Super Bowl Ad
Crowdsourcing-friendly superbrand PepsiCo is again utilizing the creativity of its fanbase by offering prizes for the most creative take on the “$10 Song,” the song that they will be using in their pre-game Superbowl advertisement. Six winners, chosen for their…
Lucky Ant Helps Local Businesses Enlist the Help of Neighbors
Jonathan Moyal, the founder of Lucky Ant, officially opened his new company for business on January 2nd.. Lucky Ant provides New York City start-ups with opportunities to gain exposure and raise funds for projects. Every week, the website features one…
Crowdsourced Marketing Site Receives Recognition
Although it has only been live for three months, Test My Message has already been recognized as a solid provider of crowdsourced marketing service, with its increasing community of experts helping small businesses. It has now been called the Most…
Symbid’s First Completed Project Sends Crowdsourcing Around the World
Symbid, a Dutch crowdfunding site that allows web-based investors to help propel new ventures (and earn returns) with “as little as 20 Euros… or much more,” is gaining traction. In its first successfully completed venture, the site helped one author…
GoodWorldCreations to Launch a Green Crowdfunding Platform in 2012
After the successful launch of HelpersUnite, a crowdfunding platform with a focus on arts and charity, GoodWorldCreations will soon be turning to environmental causes. In a partnership with the environmentalist and polar explorer Robert Swan and his organization 2041, the new service,…
McDonalds Crowdsources Bite-Sized Videos for Bite-Sized Product
McDonald’s has turned to crowdsourcing for the release of their latest menu item: Chicken McBites. The release of this “cupholder cuisine” item in January 2012 will be accompanied by ten chosen crowdsourced mini films. The community over at Tongal will…
Open Innovation Pioneer NineSigma Announces 20% Growth Increase in 2010
NineSigma has just announced that increasing demand for innovation services has led to a record year of expansion for the company, growing by 20% in 2010. The expansion can be credited, according to the company, to a growing recognition and…
[Crowd Leader: Shelley Kuipers] Crowdsourcing and Finding Your Prosumers
There are a couple of different definitions for the term “prosumer.” One of the most frequently used definitions of a prosumer is a consumer who desires a level of service that is typically only demanded by professionals, or someone who…
A New Way to Name Your Baby
At a time when crowdsourcing is rapidly growing in popularity, there seems to be no limit to what reasons people will use crowdsourcing for. Jon Peters and Brittany Gardner of Vancouver, Canada have hired PickyDomains.com to crowdsource a name for…
Sharon Chiarella And Stephanie Leffler Host Free Webinar on the Benefits of Crowdsourcing
Part II of Daily Crowdsource’s webinar series on the Future of Crowdsourcing will be hosted by Sharon Chiarella, VP of Amazon, and Stephanie Leffler, CEO of CrowdSource. The second webinar in this highly requested series will discuss the benefits of microtasking. The webinar is…
Artspire Allows Artists to Crowdfund Tax Deductible Contributions
Artspire, created by the New York Foundation for the Arts (NYFA) is a newly launched crowdfunding platform that acts as an extension of NYFA’s fiscal sponsorship program. Artspire is different from other crowdfunding platforms because it allows artists to accept…
Sixty Year-Old Food Company Turns to the Crowd for Fresh Logo
Honeyville Food Products, Inc. established as a family business in 1951, is marking its sixtieth year of successful business with a contest to design a new company logo. The competition is not completely open, but the almost 40,000 qualified designers…
Find a Crowd and Flaunt the Freelancer Logo to Win $25K
Freelancer.com is an online crowdsourcing marketplace that provides creative people with job opportunities. Currently Freelancer.com has 3 million users from 234 countries, regions and territories. Allowing businesses to connect with independent professionals in numerous areas such as software, writing, data…
Napkin Labs turns Facebook ‘Likes’ into Customer Insight with New Brainstorm App
Napkin Labs has launched a new Facebook app to help brands get the most out of their fans by enabling them to crowdsource right within their Facebook page. The Brainstorm app gives companies a free and easy way to get…
The Sky’s The Limit With Cloudlogo.com
Anybody interested in acquiring the skills of a talented logo designer will be happy to know that there now exists a unique portal where they can gain access to the cream of the crop. Cloudlogo.com specializes in the crowdsourcing of logo…
Seedups Offers Financial Support to Start-up Tech Businesses
All start-ups tech businesses in need of funding will be happy to hear that a helping hand is available. Seedups, the intelligent crowdfunding site, is joining many throughout the world and celebrating entrepreneurship. In doing so, they are not holding…
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