[Crowd Leader: Shelley Kuipers] The Importance of A Cross-Platform Brand
Companies utilizing crowdsourcing should know that a consistent brand experience can be your best marketing friend. But a brand that has lost its way can also be your worst enemy. Crowdsourcing participants are seeking a consistently branded and engaging experience wherever they engage with your company or organization; whether it's online, in a community, in a retail store or at an event. You have to be religious about defining, designing and applying your brand.








