When we describe crowdsourcing to another person, the most likely three categories we mention are microtasking/microlabor, like Mechanical Turk, Crowdfunding on sites like GoFundMe, and Open Innovation on sites like Innocentive...then we make some passing comment about collective knowledge and Wikipedia. However, we all know that there's more behind crowdsourcing than just these few models that have created a market for themselves.
In the last of my quick app reviews covering sites that push the traditional workplace out of the realm we consider universally accepted, and introduce it to the wild world of microtasking, I'll be looking at crowdsourced landing page optimization. If you're looking for an optimization platform geared towards small businesses, then look at what Pluralis has to offer. Their model is straightforward: is your company landing page not getting the conversion numbers you need? Put up a contest on Pluralis and their crowd of optimizers, web designers, and SEO gurus will get to work redesigning your site. Whoever redesigns the best landing page is the designer that gets paid. Simple stuff, right?
Classic movies can teach us a lot about life and the world today. It seems they may be able to teach us a little something about crowdfunding, too.
I recently went through quite a lengthy phase in which I was watching only Hollywood classics and film noir from the 1940s and 1950s. Of course, I eventually rediscovered the works of Humphrey Bogart and watched just about everything this silver screen legend starred in, from his first major role as notorious outlaw Duke Mantee in The Petrified Forest to his most memorable –– Rick Blaine in Casablanca.
Crowdfunding is hot right now. You know it – you wouldn't be reading this website if you didn't. Everyone is talking about it. Whether it's the JOBS Act or good ol' fashion Kickstarter-style, everyone wants to get in on the craze. The easiest way is to perfect the art of niche cloning.
Policymakers in the US and UK amongst others have said they want to strengthen the use of evidence in policy making, through a greater reliance on randomized controlled trials (RCTs) to establish the impact of programs and interventions. But before they introduce new rules and requirements to do this, they should consider another largely neglected source of evidence - the views of users of services themselves, which crowdsourcing could help to gather for them.
In continuing my string of shorter reviews, here's another beta site that's helping push the traditional workplace out of the realm we consider universally accepted, and introduce it to the wild world of microtasking and creative collaboration - Soylent. Soylent bills itself as a "crowd-powered interface: one that embeds workers from Mechanical Turk into Microsoft Word." It's apparently what happens when you have a crowd inside your word processor.
Today, too many organizations remain trapped in the quandary of accidental innovation. If they happen to stumble onto something innovative while working, then that is viewed as merely a secondary bonus that compliments their primary focus of short-term profit margins. Many established companies are proud of what they have been able to accomplish and achieve, and with good reason. However, avoiding what is thought of as unnecessary risks in order to maintain this success and not “rock the boat” can be a deceiving strategy for the future.
How exactly does crowdsourcing affects your business? In more ways that you'd think. As an innovative force, crowdsourcing shifts our attention from people to ideas. It breaks the egotism that says we, as leaders, always have to be at the center of our organization. What happens when you let your organization be driven by ideas?
99designs recently acquired 12designer, the Berlin-based European design marketplace and the second largest in Europe after 99designs.
The company expects that this acquisition will be able to give them the momentum they need to put in motion its aggressive regional plans and conquer a larger share of the European market. The company has stated that Germany and the other European countries account for around 15% of the 155,000 graphic design contests that the company held to date and that acquiring 12designer will allow them to better meet the needs of European customers.
uTest, an in-the-wild software testing service built on crowdsourcing principles, today announced it has acquired mobile app quality tools company, Apphance, from its parent company, Polidea, in a seven-figure deal.