People are jumping into crowdsourcing assignments with a delightfully increased regularity, which is great for all of us in the crowdsourcing business. But not everyone on the client side is doing a great job of executing on these projects or assignments. Here are five tips for marketers, agencies, or other clients to use to successfully execute crowdsourcing assignments more effectively, and with greater results. I call them my Five C's!
A growing number of global brands have embraced crowdsourcing in many aspects of marketing and innovation practice. Businesses understand how the power of social groups and technologies can help them connect meaningfully with people and develop strong bonds of loyalty, yielding both insight and action. Increasingly, the public sector is following suit − the same processes and technologies can connect consumers with a brand and citizens with their governments.
It's a $133 Million dollar industry - and I'll prove it. This is quite a bit different from the reports you may see that claim it's $1.5 Billion. In March of this year I contacted the top 20 crowdfunding companies. I collected the total amount of money each platform raised & compiled it into a crowdfunding market report. The total raised reported directly from the founders of these companies: $133 Million.
Last month, I held a seminar at the 2nd Annual Golden Door International Film Festival of Jersey City on my three Ps for a successful indie film campaign, that of a solid pitch, some cool perks, and plenty of promotion. As I got into that last section, I asked how many people in the audience have a Facebook and Twitter account?" A few people raised their hands. Then I asked how many of them are active on those networks, posting content relevant to indie film at least once a day. Some hands went down.
There are many benefits, we are learning, to being part of a crowd; in less time than ever, we can achieve more creative, higher quality ideas from crowdsourcing contests like the Pepsi Refresh Project, pay for work to be done inexpensively (or for free) with microtasks on sites like Mturk, and get our questions answered more accurately on social search engines like Quora… but what does it look like when you take these benefits a little bit further? Things start to look strange, quickly…Cue the Twilight Zone Music…
Since Hurricane Sandy destroyed her home in Staten Island two weeks ago, Phyllis Puglia has spent every day returning to the area where she used to live to look for pieces of her previous life.
Crowdsourcing can play the definitive role in a hunt for ideas, & tools like social-media make it easy to develop your own applications for this purpose, according to Simon Willison, software architect and web developer for The Guardian.
Crowdfunding has become a popular vehicle for raising support after tragic global events. Frankenstorm has been no different. One of our partners, GoFundMe, setup a dedicated Hurricane Sandy Relief page to list all the projects that are related to raising money for this recent storm. In a matter of days, the category collected more than 130 projects that have raised over $350,000 combined.
Unless you've avoided newspapers like the plague over the last year or so, you know that some people in the United States aren't exactly happy with their healthcare. Insurance companies bog down the system, potentially fruitful developments get underfunded and lost in red tape, and the average citizen has very little say in terms of changing the care he or she receives, meaning that the concerns of niche communities can fall to the wayside.
Like most people on the East Coast, the folks behind crowdfunding platform Lucky Ant have been huddled up watching the news.