If there is anything that social networking sites like YouTube, Word Press, Twitter, Facebook, and Google Buzz know, it is the power of crowdsourcing for online marketing campaigns. With just a simple touch of a mouse, you can send strong marketing messages in real-time. You don’t have to be a major celebrity to tap into this market. You just have to know how to navigate the free networking services.
The world renowned Chiquita Banana, who has been a part of everyone’s life, is in the midst of crowdsourcing their significant trademark in the banana industry. Chiquita recently launched a contest to redesign the blue sticker that appears on the outside of every banana. Although no more submissions are being accepted, the stickers can be viewed and voted on. The top 50 stickers will be announced at EatAChiquita.com™ on August 23rd. From this batch, 18 winners will be selected.
The United States Postal Service in Hawaii has selected the online community of designers at Prova to crowdsource the design of a “Season’s Greetings from Hawaii” logo to be printed on the Hawaii Priority Mail Large Flat Rate Boxes. A new design contest via Prova’s online platform was created to satisfy the Post Office’s marketing, branding, and advertising needs. Open to the public & USPS employees, this contest was created to update a holiday image that appears on all boxes shipped from Hawaii.
A common problem for vehicle owners is parking. Some people forget where and what time they have parked, which results to annoying parking tickets. ParkPatrol is a free iPhone application that allows you to lessen the occurrence of (if not eliminate) these parking issues. Strongly anchored on crowdsourcing, this highly interactive tool offers a host of benefits to vehicle owners.
New America Foundation has launched the first virtual constitutional convention to harness the power of crowdsourcing to rewrite the California state constitution and find new alternatives to fix the troubled state’s government. Website reThinkCali.com allows users to contribute to the effort using Twitter, Facebook, YouTube and other social media outlets. To encourage participation, the site offers prizes such as iPods and iPads.
GE announced a $200 million challenge utilizing crowdsourcing to create a smarter, cleaner, more efficient electric grid. Chairman & CEO Jeff Immelt announced the “GET ecomagination Challenge” at a conference in San Francisco on Tuesday. Ideas can be entered online at ecomagination.com for the next 10 weeks.
Shaun White had a little fun with his Facebook fans & tried his hand at crowdsourcing, by asking his beloved followers if it’s time to chop off his ginger locks. A simple photo of Shaun pondering in front of a cheap barber shop ad is all it took to generate more than 3600 responses. The photo was posted last night & immediately met with every synonym for “No.” In addition to the comments, over 2500 people “liked” the photo on Facebook.
Three great buzzwords combine to form a collection of the best places in the world. A new site dedicated to finding & sharing great places of the world is looking for creatives to add even more.