London sets the stage for the 1st street art opinion crowdsourcing project. I Could Do That integrates technology beautifully to interact with street art throughout London. Each street piece can be identified with a unique QR code pasted nearby. All that’s required to get begin conversing about each piece is a smartphone with a QR reader (downloadable from I Could Do That). The company behind the idea, Digit, is attempting to solve the problem of aggregating opinions, which everyone seems to have.
We all have simple questions that we need a quick answer to but do not know who to ask. You can type your question into a search engine and hope to find an answer. However, that might require reading web page after web page of useless content before you get an answer. When all you want to know is where to find good Thai food in Boise, you do not want to search through page after page of possibilities. You just want a simple recommendation. Fortunately, there is a solution to this problem: crowdsource your question.
Philadelphia based band Disco Biscuits recently enjoyed tremendous success at Camp Bisco, their ninth annual three day musical extravaganza held on the weekend of July 15th – 17th in Albany, New York. The success of the event was due largely to crowdsourcing in which, prior to the event, the band’s bassist Marc Brownstein invited fans to post their fantasy playlist (or “setlist”) on his Facebook page. The lists and songs that garnered the most “likes” from fans visiting his page, were performed at the music festival.
Everyone knows how popular a list is. Listiki is a website to “find, make, and share lists of things you care about”, as its founders say. People can create any type of list they want, such as “top 10 places to go” or “top 5 things you shouldn’t do on a date”. It’s easy and started from the idea that “organizing things into lists comes extremely naturally to people”.
The UK Government is now working on a new Facebook app to crowdsource solutions for spending cuts. On the 9th of July, the British government announced an official partnership with Facebook, referring to the social networking website as their “primary channel” for communicating with the public. Crowdsourcing through internet is not new for the parliament. About a month ago they launched an official website called Spending Challenge where people could talk about fair cuts, but this site was subject to a “small number of malicious attacks.”
In a bid to shift towards greener living, people have found that crowdsourcing is a good way to collate more data on plant life for the purpose of preservation. Researcher, Rebecca McClain, of the United States Institute for Culture and Ecology maintains that through crowdsourcing, the quest for getting a more comprehensive body of data on plant life would be more cost-effective and time-efficient. With everybody doing their bit to make notes about the plants in their area, there is no doubt that people will be increasingly familiar with herbaceous life, even beyond their borders.
Ever been in the situation where you are in a store, trying an outfit, not knowing whether to buy it or not, and there was no one to ask for advice? There might be a way to get out of this problem, a way named Fashism.com.
In the UK, Take Back Parliament is launching a grassroots campaign to design posters in support of the “Yes” campaign. They coalition is calling on bloggers & designers to submit their poster designs to a contest they’re currently running. Submissions can be posted on your blog or emailed to the initiator. Labour MP Tom Harris – one of the loudest opponents of reform – has produced this poster to get the contest started.
Global information giant Experian is once again looking to the world of rock music and the public to launch their new product freecreditscore.com. Capitalizing on their previous campaign where crowdsourcing played a major role, this latest venture started in May with the announcement of a new band for their commercials. The talent search has already concluded & voting has narrowed the field down to four leading bands. It is now up to the public to choose their favourite of the four. Whichever act wins will not only be rewarded with a cash prize and a set of Gibson instruments, but will grace the television screens in a series of commercials for Experian’s newest product.
Google has turned to crowdsourcing to find tips and ideas for Google Ventures, its investment capital arm, from Google employees. Google employees have been asked to recommend startups that the company might want to consider investing in. The tipsters will not be given equity in the startups they recommend, but if the investment makes a profit Google has promised to treat the tipster fairly.