The microtasking side of crowdsourcing is growing at an incredible rate - and there's no way to know which companies are worth pursuing & which are smoke & mirrors. Or, worse yet, which stats are created from thin air. In 2012 I conducted the first research report on enterprise based crowdsourcing to help sift through the clutter to point out what the best uses & platforms of microtasking are.
At Crowdopolis 12 LA, CMO of GE's Healthymagination, Lisa Kennedy, discusses how the Healthymagination program aims to cure cancer with help from the crowd. Kennedy shares their experiences and lessons, pointing out that it takes a village to solve some of the world's toughest challenges.
Microtasking, citizen science, crowd contests... the potential of distributed labor and crowdsourced idea generation is becoming clear to government agencies and NGOs. Although we sometimes perceive governments as being slow to adopt new technologies on this "series of tubes" we call the Internet, the social-momentum behind crowdsourcing is forcing them to take notice and get proactive about embracing these new, open methods of communication, innovation and productivity.
Today, CrowdEngineering announced the appointment of Wesley O'Brien as their new CEO. O'Brien replaces their interim CEO, Ron Guerriero, who has served since September 2012.
Peter LaMotte, CEO of GeniusRocket and Crowd Leader, announced that he has stepped down from his role at the video crowdsourcing agency. GeniusRocket was one of the first creative crowdsourcing companies, launching in 2007, and remains a fixture in the video crowdsourcing world.
I do more than just write about crowdsourcing; I happen to think a lot about it as well. And, specifically, I think a lot about the future of crowdsourcing. Here are my top 3 bets on where crowdsourcing will take us and where we will take it in the next 5-7 years.
It seems like new crowdsourcing platforms pop up daily nowadays, so it's not surprising that many of them fall to the wayside when compared to previously-established systems.
Today NASA launched a new open innovation challenge to find a solution to maximize the amount of solar energy the International Space Station can harvest. This is the latest in a string of crowdsourcing projects from NASA. The project is being facilitated by TopCoder's open innovation community with a total prize pool of $30,000. The challenge is open to anyone.
Much the way you shouldn't go about crowdfunding any project by yourself, you really shouldn't expect to reach a substantial goal of, say, $30,000 or more without doing the proper preliminary work, and one of the most important, yet highly overlooked aspects of this homework is building your audience first.
It's important to have a skillful and dedicated crowd, and it's just as important to keep them happy. A happy crowd strives to produce a higher quality and quantity of work for you and your clients. Chances are if they've chosen to work in a crowd, they already like what they do; make sure they love where they're working.