Can Crowdsourcing Spice Up Your Dating Life?

Crowdsourcing as a business tool has gained a stronger hold in the market with the introduction of new social networking sites. How about crowdsourcing on a personal level? Brian Moore, a 23-year-old Creative Advertising Intern at Bartle Bogle Hegarty (BBH) in the Greater New York City Area has turned to crowdsourcing to spice up his dating life. What started as fun between friends turned into a full-on web-based collaborative campaign where people around the world could make suggestions and recommendations about Brian’s outfits, hairstyle, dating venues, and potential partners. Aptly called, “Dating Brian”, the task was to have the young intern date 30 ladies in the span of 30 days.

How to win a guy in 24 hours?

The format was delivered through video logs with Brian discussing the date, and maybe showing some bits that took place in the date. At the end of each media clip, he features messages from the girls he has dated, as well as a filled out assessment form that closely resembles the kind of notes people would pass around when they are bored during class. “Dating Brian” gained a following of over 1,500 on Twitter and 760 “Likes” on Facebook.

This is not the first crowdsourced project of its kind. A CNN report featured David Perez, a 29-year-old Leo Burnett recruiter who started a livestreaming initiative called “David on Demand“. In the span of 6 days, David subjected himself to the whims of the general public. All they had to do was tweet things that they wanted David to do via @davidondemand. It was a huge success.

Dating Brian was a creative project for BBH with the goal to make someone (or something) famous for the summer season. The project ended on August 18th, and Brian has yet to post the outcome of his venture. Safe to say, he did manage to have a lot of fun along the way, and meet some interesting women, including Tyla, a music teacher, with whom he shared a kiss and a second date with.